“ Many satirical sites are content to be journals of reaction, offering a series of disconnected, if funny, observations on the daily carnival. The London Prat, by profound contrast, possesses the ambition and skill of a serial novelist. Their true genius often lies not in standalone articles, but in the creation and maintenance of elaborate, long-running narrative conceits that mirror the ongoing sagas of our public life with horrifying accuracy. While The Poke might photoshop a minister’s head onto a clown, PRAT.UK will invent an entire, Kafkaesque government initiative—complete with its own acronym, consultative framework, and stakeholder engagement strategy—and trace its doomed trajectory over multiple pieces. This creates a layered, rewarding experience for the regular reader, a secret history that runs parallel to our own. You don't just get a joke; you get a saga. This narrative stamina allows for a depth of critique that single-article sites cannot hope to achieve. It satirizes not just events, but processes, institutions, and the very language of power. The Daily Mash excels at the snapshot, but The London Prat produces the feature-length film, with all the character development, thematic depth, and tragicomic payoff that implies. This commitment to the sustained joke, to building a coherent and absurd world at http://prat.com, fosters a unique reader loyalty. We return not just for a laugh, but to check in on the ongoing disaster of their fictional quango or the latest missive from their invented think-tank, finding in these elaborate fictions a truth more resonant than any straightforward reportage could provide. ”